The most useful social media sizes are 1080×1080 px for square posts, 1080×1350 px for Instagram portrait posts, 1080×1920 px for stories, Reels, Shorts and TikTok, 1280×720 px for YouTube thumbnails and 1200×630 px for Facebook link posts. The free Social Media Image Resizer applies any of these in one click.
Why do social media image sizes matter?
Every platform shows images in fixed shapes. If your image has the wrong shape, the app crops it for you, often cutting off heads, text or logos. If it is too small, it looks blurry.
Using the right pixel size and aspect ratio means your image looks exactly how you planned. The sizes below are the presets built into the Img Stop resizer. Platforms update their layouts from time to time, so check a quick preview before you post important work.
Instagram image sizes
| Type | Size (px) | Shape |
|---|---|---|
| Post square | 1080 × 1080 | 1:1 |
| Post portrait | 1080 × 1350 | 4:5 |
| Post landscape | 1080 × 566 | About 1.91:1 |
| Story / Reel | 1080 × 1920 | 9:16 |
| Profile picture | 320 × 320 | Shown as a circle |
Portrait 4:5 posts take up more of the screen in the feed than square or landscape posts.
Facebook image sizes
| Type | Size (px) |
|---|---|
| Post / link | 1200 × 630 |
| Post square | 1080 × 1080 |
| Page cover | 851 × 315 |
| Story | 1080 × 1920 |
| Event cover | 1920 × 1005 |
| Profile picture | 720 × 720 |
YouTube and TikTok image sizes
| Platform | Type | Size (px) |
|---|---|---|
| YouTube | Thumbnail | 1280 × 720 |
| YouTube | Channel banner | 2560 × 1440 |
| YouTube | Profile picture | 800 × 800 |
| YouTube | Shorts | 1080 × 1920 |
| TikTok | Video cover | 1080 × 1920 |
| TikTok | Profile picture | 200 × 200 |
A YouTube channel banner looks different on TV, desktop and phone. Keep your logo and text in the centre so they are visible everywhere.
X (Twitter) and LinkedIn image sizes
| Platform | Type | Size (px) |
|---|---|---|
| X / Twitter | Post | 1600 × 900 |
| X / Twitter | Header | 1500 × 500 |
| X / Twitter | Profile picture | 400 × 400 |
| Post | 1200 × 627 | |
| Profile banner | 1584 × 396 | |
| Profile picture | 400 × 400 | |
| Company cover | 1128 × 191 |
WhatsApp, Pinterest and Snapchat image sizes
| Platform | Type | Size (px) |
|---|---|---|
| Profile picture (DP) | 500 × 500 | |
| Status | 1080 × 1920 | |
| Pin | 1000 × 1500 | |
| Snapchat | Story | 1080 × 1920 |
How do I resize an image for social media in one click?
- Open the Social Media Image Resizer and add one or more photos.
- In Platform & size, pick a preset such as “Instagram – Post portrait 4:5 (1080×1350)”, or choose Custom size.
- Choose how the photo should Fit:
- Fill (crop) fills the whole frame and crops the extra. Use Crop focus to keep the top/left, center or bottom/right.
- Fit + blur background shows the whole photo with a blurred copy behind it. Great for landscape photos in stories.
- Fit + color shows the whole photo on a solid colour you choose.
- Pick JPG, PNG or WebP and click Resize for social media.
Want full control over the crop? Use the Crop Image tool with ratios like 1:1, 4:5, 16:9 and 9:16.
Which fit option should I choose?
| Fit option | What happens | Use it when |
|---|---|---|
| Fill (crop) | The photo fills the whole frame; extra parts are cut off | The subject is in the middle and nothing important is near the edges |
| Fit + blur background | The whole photo is shown on a blurred, slightly darkened copy of itself | Posting a landscape photo as a story, Reel cover or Short |
| Fit + color | The whole photo is shown on a solid colour | Product photos, screenshots and clean brand posts |
With Fill (crop), the Crop focus setting decides which part stays. For a tall portrait photo going into a wide post, choose Top / left to keep the face instead of the middle of the body.
Which format should I use for social media images?
The resizer saves JPG, PNG or WebP. For most photos, JPG is the safe choice and every platform accepts it. Use PNG for graphics with text, logos or sharp lines, because JPG can make edges look fuzzy. WebP gives small files, but check that the platform you post to accepts it before you rely on it.
Platforms usually compress your image again after upload. Starting with the exact recommended size gives the app less reason to resize it, which often helps the final quality.
How do I resize many photos for the same platform?
Add all your photos to the resizer at once. Pick one preset, such as “Instagram – Post square (1080×1080)”, choose your fit option and click the button. Every photo is resized with the same settings, and you can download them one by one or all together in a ZIP file. This is handy for product catalogues, event albums and weekly content plans.
Tips for better social media images
- Keep important things in the centre. Profile pictures are shown as circles, and banners are cropped differently on each device.
- Make round profile pictures with the Circle Crop tool to preview exactly what people will see.
- Create grid or carousel posts by cutting one wide image into tiles with the Image Splitter.
- Start from a large photo. Shrinking keeps images sharp; stretching a small image makes it blurry.
- Use PNG for text-heavy graphics to keep letters crisp, and JPG for photos.
Key takeaways
- 1080×1080 (square), 1080×1350 (portrait) and 1080×1920 (stories) cover most posts.
- YouTube thumbnails are 1280×720; Facebook link posts are 1200×630.
- Use Fill (crop) for full-frame images, or Fit + blur to keep the whole photo.
- Keep faces, logos and text away from the edges.
- Platforms change layouts, so preview important posts before publishing.
Frequently asked questions
What is the best image size for Instagram posts?
For most posts, 1080×1350 pixels (4:5 portrait) is a great choice because it takes up more space in the feed. Square posts at 1080×1080 and landscape posts at 1080×566 also work. Stories and Reels use 1080×1920 pixels.
What size should a YouTube thumbnail be?
Use 1280×720 pixels, which is a 16:9 shape. Keep text large and bold, because thumbnails are often seen very small on phones. Avoid putting important details in the bottom-right corner, where the video length is usually shown.
How do I post a full photo on Instagram story without cropping?
Use the Social Media Image Resizer, choose Instagram Story / Reel (1080×1920) and set Fit to Fit + blur background or Fit + color. The whole photo stays visible, and the empty space above and below is filled with a blur or a colour.
What is the WhatsApp DP size?
A square image works best for a WhatsApp profile picture. The resizer uses 500×500 pixels for the WhatsApp DP preset. WhatsApp shows it as a circle, so keep your face in the centre with a little space around it.
Why do my photos look blurry on social media?
The image may be too small, so the platform stretches it, or the platform compresses it heavily after upload. Start from a large, sharp photo, resize it to the exact recommended size and avoid uploading screenshots of screenshots.